Lecture 1 Creating And Capturing Customer Value Lecture 1 Creating

Lecture 1 Creating And Capturing Customer Value Lecture 1 Creating Creating and capturing customer value (principles of marketing) | lecture: 01subscribe this channel to get more knowledge,lectures,presentations etc. :. This lecture covers information for college student starting an introduction or principals of marketing course. this would be the first lecture a college pro.

Lecture 1 Marketing Creating And Capturing Customer Value Tony T When companies engage customers, build strong relationships, and create value in order to capture value from the customers in return. two fold goal 1)attract new customers by promising superior value 2)keep and grow customers by delivering value and satisfaction. In the first four steps, companies work to understand consumers, create customer value, and build strong customer relationships. in the final step, companies reap the rewards of creating superior customer value. by creating value for consumers, they in turn capture value from consumers in the form of sales, profits, and long term customer. 1) understand the marketplace and customer needs and want. 2) design a customer driven marketing strategy. 3) construct an integrated marketing program that delivers superior value. 4) build profitable relationships and create customer delight. create value from customers in return: 5) capture value from customers to create profits and customer. These lecture notes were written for the mktu 310 course taught by professor monica shukla belmontes. chapter marketing: creating and capturing customer value.

Ppt Lecture 1 Marketing Creating And Capturing Customer Value An 1) understand the marketplace and customer needs and want. 2) design a customer driven marketing strategy. 3) construct an integrated marketing program that delivers superior value. 4) build profitable relationships and create customer delight. create value from customers in return: 5) capture value from customers to create profits and customer. These lecture notes were written for the mktu 310 course taught by professor monica shukla belmontes. chapter marketing: creating and capturing customer value. Chapter 1. marketing: creating and capturing customer value. designing a customer driven marketing strategy. marketing management is the art and science of choosing target markets and building profitable relationships with them. As a first step, marketers need to understand customer needs and wants and the market place within which they operate. we now examine five core customer and marketplace con cepts: (1) needs, wants, and demands; (2) market offerings (products, services, and experiences); (3) value and satisfaction; (4) exchanges and relationships; and (5) markets.