Cpg Industry Trends Challenges L Cb Insights Challenges facing the cpg industry. short term challenges. medium term challenges. long term challenges. new cpg business strategies on the rise. investing in vertical integration. preparing for a post storefront world. betting on wellness. personalized products. Global consumer goods industry growth was 5 percent at the turn of the century. in recent years, it has dropped to almost zero. looking forward, our forecasting indicates that consumer goods growth will rebound to an inflation adjusted 3–5 percent, which is half of what it was in era 1. cpgs now need to work much harder to generate growth.
Cpg Industry Trends Challenges L Cb Insights The products people buy and the ways they buy them are changing more quickly than ever. influenced by e commerce, ai, iot, biotech, and other new technologies, cpg incumbents and upstarts need to evolve the ways they design and ship products. by looking at venture capital trends, corporate activity, emerging startups, patents, and other data sets, we can understand how the cpg industry might. Investors have poured $13.6b into cpg startups since 2014, propelling high momentum startups like brandless, hims, glossier, and beyond meat into the mainstream. meanwhile, incumbent leaders p&g, kellogg’s, l’oreal, and others are reacting by launching venture capital funds, partnering with startup incubators, revamping old product lines. Mckinsey on consumer and retail podcast: insights from experts on business and management. mckinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer goods industries. hear about the immediate and longer term moves that matter most for business success. And in this post, we'll outline 9 of the most important trends impacting the cpg industry right now. including several trends (like product personalization, direct to consumer upstarts, private label brands, and sustainability) that are likely to continue growing into 2026 and beyond. 1. industry stalwarts rush into dtc.
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