5 Big Cpg Trends That Are Revolutionizing The Industry Top 5 cpg trends revolutionizing the industry. 1. customer retention through high value rewards. while the shift towards online purchases remains a dominant trend, there is a new emphasis on customer retention in the face of post pandemic inflation. brands are recognizing the importance of retaining their customer base by offering high value. Global consumer goods industry growth was 5 percent at the turn of the century. in recent years, it has dropped to almost zero. looking forward, our forecasting indicates that consumer goods growth will rebound to an inflation adjusted 3–5 percent, which is half of what it was in era 1. cpgs now need to work much harder to generate growth.
5 Big Cpg Trends That Are Revolutionizing The Industry The pandemic accelerated the pace, fueled by critical trends including: 1. increased digital media consumption and commerce. this will likely continue for the next 12 months as consumers use new apps, sites and social commerce to research and purchase cpg products online. The biggest consumer trends in the cpg industry. read more about the latest consumer trends in our industry report on the cpg industry, including: how inflation is influencing consumer buying habits. most popular 90s fashion items. higher demand for anti hair loss products. generational and regional differences in consumer conversations. By leveraging consumer data, companies are able to offer dietary recommendations that are tailored to individual health needs. this trend is revolutionizing the way consumers think about food and nutrition, encouraging a more data driven approach to dietary choices. 5. sustainability. sustainability is becoming a central focus in the cpg industry. Early on, the scarcity of cpg lighthouses hinted at the unique challenges the industry has faced in pursuing transformative innovation at scale. however, the number of cpg applications recognized by the world economic forum has risen sharply this year. in fact, it has doubled since 2020, from six to twelve.
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