10 Impressive Content Marketing Examples 7. ais. impact client ais is an it services and technology company and a noteworthy example of good b2b content marketing at work. its learning center does a great job of making it easy to filter through or search for the topics you're looking for while also highlighting key pieces above the fold. In 2024, your brand should spend as much time on user facing content as you do on content that talks about your own business. maybe even more. on instagram alone, here are a few ideas: run polls on your story. use the “questions” feature to crowdsource questions from your followers. post carousels that answer questions.
The Ultimate Guide To Content Marketing Strategy 9) john deere. anyone who’s read up on content marketing has probably heard of the furrow, one of the first examples of content marketing. first published by john deere in 1895, this publication aimed to help the company’s customers with the issues they faced and show the company’s expertise at the same time. 1. spotify wrapped playlists. spotify wrapped is one of the music streaming app's most successful content marketing campaigns. near the end of every year, spotify users get a fun roundup of all the music they've listened to that year. the roundup is broken down into genres, years, artists, and more, and is displayed with brightly colored graphics. Here are a few innovative content marketing examples for your blog: 1. backlinko’s skyscraper technique 2.0. backlinko’s founder, brian dean, wrote the “ skyscraper technique 2.0 ” blog. a sequel to his original piece introducing the skyscraper technique. the blog previews the new landscape in which backlinks aren’t enough to win at seo. Video is the best performing content format, according to semrush’s 2023 state of content marketing report. get inspired with these content marketing examples from top brands like adobe, patagonia, and apple. 10. adobe’s sundance video series. adobe was a sponsor of the 2024 sundance film festival.
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